Want more powerful copy? Change just one word

Sure, there are all kinds of copywriting courses available online (I’ve already taken a bunch of them!) that will teach you all the tools and tricks you need to write incredible, persuasive website copy.

But let’s get real here for a second… who’s got time for that?

Unless your business is just copywriting, you have a million other things you need to do to keep your business moving along. That doesn’t leave a lot of time for writing your own copy, never mind setting aside several hours for taking a copywriting course.

Confession: even as a writer myself, I still have to juggle my schedule to make the time for writing classes. When someone has created 30 hour days, let me know k?

So let’s get to it: one quick tip to immediately increase the power of your copy. One simple word swap you can implement as soon as you’re done reading this blog post.

Change the word ‘can’ to ‘will’.

The word ‘can’ means there is an ability or power to do something. BUT it doesn’t mean something will actually happen. It’s still pretty open-ended, and really means something has the potential to happen.

But the word ‘will’ means something is about to or going to happen. ‘Will’ means it’s already a sure thing. A done deal.

Check out these words in action:

A beautifully designed website can attract customers and make you more money.


A beautifully designed website will attract customers and make you more money.

See the difference? ‘Can’ feels vague, immeasurable, and unreliable. But ‘will’ is a power word. It feels solid, guaranteed, and empowering.

It’s a subtle difference, especially if you’re not watching out for it, but you can bet that your potential clients notice it subconsciously. And anything that sounds vague or wishy-washy sure isn’t going to convince them to buy from you.

So what I want you to do now my awesome entrepreneur hustlers, is have a look through your existing website copy. Wherever you see the word ‘can’, quickly replace it with the word ‘will’ instead.

With only a few minutes work, you’ve just made your website copy more persuasive. You’ve given your potential clients more reason to believe in you and buy from you.

PS: If you enjoyed this quick copy tip, you'll also enjoy Want More Subscribers? Change Just One Bit of Copy.